Women at Reflex…Sam Poulton, Sales Support
We’re very proud of our team at Reflex. You may already be familiar with some of our
friendly and hard-working colleagues, but we wanted to take the opportunity for you to get
to know them a little better.
This series of interviews celebrate the women who work at Reflex. Not only their valued and
varied roles within the company, but also their passions and interests outside the office.
Stay tuned to find out who has a passion for the theatre, who keeps ponies, and who’s mad
How long have you worked at Reflex?
It’s been just over 13 years now with a little 9 month break in between.
As Sales Support at Reflex, what does your role involve?
Sales support is a key role within Reflex. Working along side the Account Managers,
Technical team and Project Managers daily with requests from them, supporting our own
client base, to internal processing and quotes galore and no day is the same.
What do you enjoy most about your role?
I love the relationships I have built up over the years with colleagues throughout the AV
industry along with some fantastic customers. I strive to see customers happy and try my
hardest to support them whenever needed.
“I love the relationships I have built up over the years”
How did you end up working in AV?
My first role when I left College was meant to tide me over until I chose a university to go to
(to become a drama teacher), but I ended up enjoying the money a little too much! After
two years learning office life it was time to move on. Brenda at Concept got me an interview
at Reflex working in the service department and as they say – the rest is history!
What do you enjoy doing in your free time?
Free time?! I think as a working mum there really isn’t too much free time. But on those
days when you can catch a break you can either find me at the beach, theatre or on a
paranormal investigation with UK Ghost Hunting!
What does that involve?
COVID-19 has really ruined life for the last 18 months for the entertainment industry. My true
love is the theatre – musicals, plays, comedy. I can’t wait to get back there. I have tickets to
Hairspray and Joseph & the Technicolored Dreamcoat for the summer holidays. It will be my
little girl’s first London theatre visits and I really cannot wait! Nothing like that feel good,
live action, singing and dancing to get the veins pumping (and the vocal cords full belt).
How did you get interested in that?
Musical theatre is in my blood. I was brought up with it from a baby, and I’m doing the
same with my little girl.
Who inspires you?
Daily, I’m inspired by my little girl. Those who know her, or know of her, know that she is
full of Sass. But she has a shy side and can be sensitive. She takes the world on daily and
though it can be a battle – that girl is a wonder. She will achieve her dreams I’m sure of it.
I also want to give a shout out to everyone I work with at Reflex. The last 18 months have
been horrid for us all. How we have all adapted and stayed a team is amazing. The weekly
Zooms, the highs and lows. I couldn’t have got through it without their support. Christel has
been a dream to work with. I’m also inspired daily by Tom Hardy, but that’s for different
What is the best piece of advice you’ve received?
Let it go. Live your life and don’t worry what others think. If you are happy and your family
are happy then that’s all that matters.
“Live your life and don’t worry what others think”
What is your favourite musical theatre production, and why?
Way too many to chose from. Phantom of the Opera will always be close to my heart,
Waitress, Miss Saigon, Les Mis. In fact, I don’t think there is a musical I have seen that I have
Do you have a favourite musical production song?
Waitress – She used to be mine
Rent – Seasons of love
Are there any theatre productions that you’re planning to see next?
Six (Henry 8th and his 6 wives)
Is there a musical not currently available that you would like to be made?
If Miss Saigon came back, that would be one to watch. Take tissues, you’ll need them!
Six The Musical: