The Reflex Podcast is for anyone interested in using physical and virtual spaces to communicate more effectively. Each weekly episode contains useful and actionable advice from industry experts. It is available on all podcast platforms.

Title: Ep. 6 An introduction to sound masking
Guest: Hanieh Motamedian, Business Development Manager, Sound Directions
Description: In this episode we discuss what is sound masking, why it’s important, and misconceptions and misunderstandings that we aim to remedy.
Key Takeaways:
- Sound masking increases productivity and well-being
- Sound masking helps to create a more collaborative environment
- Smart sound masking adjusts sound levels automatically
- We need to catch up with the technology
Time codes
1.03 OPENING QUESTION: What do you think is the most important piece of tech in the workspace, and why?
1.44 What is sound masking?
4.04 The benefits of sound masking
7.50 How effective is sound masking? What area does sound masking cover?
10.13 Smart sound masking
14.02 How easy is it to install sound masking?
15.52 Misconceptions of sound masking
19.30 Connection between sound masking and well-being
22.27 Hanieh’s favourite sound masking project (hospital project)
24.47 Sound masking applications in health care
26.32 CLOSING QUESTION: What do you think will be the next big tech change in the workspace, and why?
28.37 Final thoughts
29.25 Hanieh’s contact details
30.27 Key takeaways
Episode related link
Check out our FAQ on sound masking
Hanieh’s contact details
LinkedIn: https://www.linkedin.com/in/haniehmotamedian/
Sound Directions Phone: +44 (0)20 8391 2000
About Sound Directions
Sound Directions occupies a well established place in the professional audio systems and installations markets.
Sound Directions advise on most types of audio installation projects, regardless of size, within the retail, hospitality, education and leisure sectors. This can include background music systems, sound masking systems, interactive displays, digital signage and multi-media presentations particularly where speech intelligibility, audio clarity and reliability are prime considerations.
For more information, visit the Sound Directions website
