The millennial generation (people born between 1980 and 2000) are no longer the new kids on the block. Generation Z, the oldest members of the post-millennial group will be joining the workforce within the next few years – and employers need to be ready for them.
Gen Z-ers will look for a workplace that minimises distractions so they can fully focus on making a difference both in and out of the office. They value being productive and will not tolerate any logistical or technological hiccups in their workday.
Technological proficiency is one of this generation’s most defining characteristics. While older millennials grew up during the dawn of the digital age, much of Gen Z was born into it, and employers should be ready to use this truly “digital native” generation to their fullest potential.
Audio visual manufacturers are preparing now, appealing to Gen Z with technology that has the familiarity in look, feel and functionality to that used at home. Think smart TV, conferencing devices such as the Polycom® RealPresence Trio™ which uses a familiar interface to Skype. Or the Clevertouch Pro which has customary gesture control but is powered by Android with a built-in app store.
Gen Z will be looking for workplaces that stimulate their entrepreneurial edge, by balancing opportunities for short bursts of face-to-face collaboration with private space for independent quiet work. Embracing open workspaces and fun, social environments in simple to use, technology-rich settings will be key to creating a work environment that is attractive to Gen Z.
To prepare for this influx, organisations should take advantage of the knowledge of their technology integrator. Consult them on communication strategies, managing acoustics within open spaces, bespoke furniture and technology solutions and unique content creation. And of course, use them to help you determine the ROI and any training requirements needed to get the most out of your technology investment.
Does YOUR organisation have a strategy in place for attracting Generation Z? Do you feel you have the AV tools and knowledge in place to develop such a strategy or would you like advice from your integrator? Let us know by commenting below.