Whether conferencing with colleagues or students, the ability to do so over the Cloud opens up new possibilities.  Suddenly, your choices increase from the type of devices and platforms you are using to the location of the people you include.

The development of wireless networks means that almost any space can be an office.  Lightweight laptops, tablets and smartphones have released workers from their desks.  It is commonplace to work on public transport, in coffee houses, at home or whilst travelling abroad. This enhanced mobility is redefining the demands we make on the conference systems available to us.

There is a clear challenge in finding a solution that works seamlessly with today’s common business platforms and existing conferencing infrastructures, such as Microsoft Skype for Business, Cisco, Lifesize and Polycom.

With a requirement to easily link remote employees and partners, to conference across sites or countries, using a truly Cloud based system helps users to overcome common challenges such as:

  • How to sustain communication when mobile
  • Data sharing in areas where wired networks are impractical
  • The ability to expand a network quickly as your business grows
  • Meeting with everyone on any device via point-to-point or multi-point video
  • Finding a financially accessible answer without the need for expensive investments in network infrastructures such as bridging

We can offer solutions from many partners that meet these needs; however we have recently discovered a new entrant to the market, StarLeaf.

StarLeaf combines video conferencing and cloud computing in a unique way.  The difference is that rather than being video conferencing in the Cloud, this system is actually bridging within the Cloud.

This results in the only system that allows integration across its own and third-party endpoints and infrastructure.   It offers true interoperability between all the common conferencing platforms.

For the client, you no longer have to worry about whether your video equipment is compatible with that of other video users.  And other benefits include increased security, and advanced firmware management.

Is your organisation truly adopting cloud computing?  And if so, are you looking to use it for conferencing? Let us know on LinkedIn, or on Twitter using the hashtag #bridgingthecloud.

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