Crispin PineyAudio visual integrator Reflex Limited continues the development of its senior management team with the appointment of Crispin Piney as Business Development Director.

Piney has two decades of AV experience, and brings to Reflex the experience of working with an impressive list of blue chip employers including end user facing roles at Sony, Crestron and integrator Smartcomm.

With a strong sales background, he will be developing strategies to build upon Reflex’s £15m business, creating new business and strengthening further the strong relationships that the company has built with existing corporate and higher education business. He also plans a renewed focus on end user and AV consultant activities.

Through these plans he is seeking an ambitious year on year growth for Reflex over the coming 5 years.

“It is testament to Roland Dreesden, the current board and the existing sales team that the business has such incredible stability and consequently, a solid basis with which to enter a new and exciting phase” comments Piney. “I look forward to working with the Sales team to create a structure that allows Reflex to target new markets and develop innovative strategies to support our existing customers.”

William Jepps commented “Crispin’s appointment is absolutely key to the growth plans we have for Reflex. The role of Business Development Director is a new one for us, and Crispin is ideally placed to take on the challenge and push forward with his own ideas and strategies.”

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