An interview with…Liam Ferdinand, Reflex Service Coordinator

At Reflex we have a very experienced and diverse team. We thought we’d take the opportunity for you to get to know them a little better. First up is our Service Coordinator, Liam Ferdinand.

How long have you worked at Reflex?
4-5 years

As Service Coordinator at Reflex, what does your role involve?

It’s a varied position mainly focused on coordinating customer queries with engineers and
suppliers, ensuring cases are seen through to final resolution and coordinating maintenance
and service visits for our dedicated team of field-based service engineers.

What do you enjoy most about your role?

I enjoy working with everyone in my team, and the banter that goes with. Having the
autonomy to manage my own workload and opportunity to build a rapport and long-term
relationships with our customers gives me great satisfaction.

How long have you been playing for Binfield?

I previously played for Binfield in 2015 for 2 seasons from 2015 – 17. Then I played for
Thatcham Town, Bracknell Town, Hungerford Town, & Harrow Borough FC. I re-joined
Binfield in April this year to play for them in the FA VASE tournament.

How much time do you spend training every week?

Team sessions are twice a week, Tuesdays and Thursdays, however I also train alone a
couple of times a week in my spare time.

Describe the best goal you’ve ever scored?

The most memorable has to be the overhead kick for the England C against the Combined
Services National Team in the last few minutes of the match, and to add icing to the cake
we won the game!

How do you prepare yourself mentally before each match?

Most importantly, I ensure that I eat, drink and sleep well the night before. And just before
we go out onto the field, I’ll visualise potential match scenarios that I might find myself in,
so I am fully focused on my role and in the right frame of mind

“…just before the match I’ll visualise potential match scenarios that I might find myself

Does football give you skills that you have found useful in other areas of life?
YES! Football has taught me a lot about self-discipline, the skills to adapt to different
environments, self-motivation and understanding that there are many roles to be played
within a team.

What is the highlight of your career so far?
There have been two. Firstly, representing my country, which I’m immensely passionate
about. And secondly, playing and scoring at Wembley in the cup final.

What did it feel like walking out onto the turf at the home of football?
I felt proud for the achievement to reach the final but more so for the fact that all my
friends and family were there to support me and enjoy the occasion. Very grateful for the
opportunity and the experience, and determined to put on a good performance and win the
game (unfortunately the latter did not happen! 🙁 ).

If you had the dream move tomorrow, which club would it be?
Manchester United— I’ve supported them for as long as I can remember.

Messi or Ronaldo? Why?
Messi, because I appreciate his natural gift and talent for football, and how he,
independently can have so much influence on a game.

What is the best advice you’ve ever received?
Whilst away with England C, the manager Paul Fairclough gave the team some advice in
relation to the mental side of the game. He was referring to positive and negative thoughts
and used the analogy of having a positive parrot on one shoulder who only tells you
positives, and a negative parrot on the other shoulder who only tells you negatives.
He explained that in football and in every aspect of life you need to be able to ‘’shut out the
negative parrot’’ and ‘’only let in the positive parrot’’. He gave some scenarios on how you
can train your mind to do this and emphasised how important it is to constantly battle the
negative thoughts in your head, and stay focused on the positives so that you can get the
best out of yourself and reach your full potential.

“…stay focused on the positives so that you can get the best out of yourself and reach
your full potential.”

Liam’s goal for Binfield FC in the FA Vase semi-final
Highlights of the FA Vase final, including the two Binfield FC goals scored by Liam
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