Digital Signage

Digital signage or digital messaging is a term used to describe the display of up to the minute information on electronic devices such as plasma screens, LCD panels, and projectors.   Information can be common, or unique among any number of display devices and information from multiple sources can be displayed simultaneously.

Digital signage can be used wherever there is a need to communicate to individuals or large groups of people.  Wherever there is static signage, there is potential to replace it with digital signage.   Digital signage installations are becoming more and more evident in:

• Corporate Environments – Often used in reception areas or atriums to communicate with visitors and customers, or employee areas for human resources and corporate communications can provide the right message to the right audience at the right time.   In manufacturing environments, performance metrics, current production requirements and education materials can be delivered to production areas for quality assurance purposes.

• Public Venues – Auditoriums, hotels, transportation venues, outdoor billboards and sports stadiums are common venues for digital signage.   Providing customers with current schedules, way finding directions, or real time information such as news, weather, sports and advertising can be informative to patrons and visitors.

• Retail Environments – For timely advertising and impulse decision influencing at the point of purchase, digital signage provides a more compelling message.   Many retailers and advertisers are seeing the advantages of in-store digital signage over traditional print and television buys.   They are reaching their target audience and viewers are captive – they can’t change the channel.   Retailers can dynamically change the content being displayed based on factors like inventory levels, margins, time of day, POS data etc.

• Operations Centers and Call Centers – Mission critical statistics and data can be displayed in real time keeping personnel informed of your system status.   Internal messaging can be included with the content allowing updates from multiple participants.

Reflex currently supply two digital signage solutions:

• Omnivex offers a complete display software suite of products specifically designed to provide the necessary tools for managing digital signage networks including graphical displays as well as traditional alpha-numeric LED displays.

• OneLan provide a small high-speed network appliance with built-in web server allowing users to configure scheduled, zoned multi-media content for a variety of display screens.