

Many of our customers are interested in innovative ways to fund their investment in AV solutions. To assist our clients in this respect we have teamed up with media sector leasing experts Fineline.
Fineline has over 20 years experience in working within the audio visual sector and have consequently developed an in-depth understanding of both the market and the products and are consequently able to develop the right package for your needs.
Please note Reflex do not make any financial gain from this partnership allowing Fineline to pass on all the benefits of their competitive commercial rates directly onto you – the client. The range of packages offered by Fineline include:-
While each finance package is tailored to a client’s particular needs, we utilise a range of flexible solutions that are briefly described below. All of these solutions offer fixed term, fixed interest rate periodic repayments, making it easy to control budgets and manage cash flow.
As well as underwriting directly with our own funds, we also have access to a wide range of third-party finance providers, so we’re certain to find a solution that’s right for you. With insurance plans designed specifically for the media business too, Fineline is the only finance partner you need.
Equipment is paid for by instalments over an agreed term after which you take ownership upon payment of a nominal option-to-purchase fee. You may be able to claim tax allowances on the purchase of the equipment, subject to your tax position.
After paying rentals over an agreed term, you have three options:
This option is ideal if the rental term is less than the expected useful life of the assets. We underwrite a residual value in the equipment and rentals are consequently calculated on an amount less than the capital cost of the equipment. This means that rentals will be lower than traditional instalment-credit agreements and therefore offer cash flow advantages. You can treat all rentals as a revenue expense against operating profit, providing greater tax efficiency subject to your particular circumstances.
Where a company has unencumbered equipment, it can use that equipment to raise cash for certain capital expenditure that is not suitable for funding by traditional asset-finance methods such as Finance Lease or Lease Purchase. We can arrange a fixed term loan secured by a charge over the equipment by way of a Chattels Mortgage.
Where Software is being provided under a licence which allows usage for a specified period, it can be difficult to fund as the intellectual property in the software stays with the software licensor. Using a unique suite of documentation and working with the software licensor, Fineline can become part of the licence chain, offering you a lease on the software and taking advantage of some of the benefits of leasing referred to above.


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