Of the 12 large-format displays that were installed throughout the venue, the most dramatic element is the 28.5 sq m 90-degreecurved LED screen that wraps around the revolving doors at the Covent Garden Piazza entrance. Designed to catch the eye of passing visitors, and draw them into the newly redeveloped space, this huge ultra-high-definition digital canvas offers scope to project artwork and video at a grand scale – but refresh the graphic with the ease of a mouse click.
Elsewhere, large format displays deliver visitor information from wayfinding to menus, and advertise upcoming performances, as well as having the option to broadcast a wide variety of compelling content. Passers-by on Bow Street can see what’s on, thanks to four 65” ultra-high-definition screens, while larger 84” panels offer visitor information in the Ground Level foyer and in the Linbury foyer, as well as in the ROH shop. Other spaces, such as the Crush Room, and the Amphitheatre Level, also feature screens which display information to assist latecomers during performances.